Case Study

OREO Ice Cream

Revolutionizing Engagement for OREO Ice Cream with Madinad’s Innovative Rich Media Solutions

“Our collaboration with Madinad on the OREO Ice Cream campaign exceeded all expectations. Faced with the challenge of breaking through the digital noise, Madinad’s innovative rich media solutions captured attention and drove incredible engagement. Their swift execution and attention to detail resulted in high-impact ads that resonated perfectly with our target audience. The campaign achieved outstanding metrics, including a remarkable CTR of 10.28% and a 90.75% viewability rate. Madinad helped us making this campaign a standout success in the Greek market.”

The Introduction

Froneri, in collaboration with its agency in Greece Zenith Optimedia, sought to boost awareness and engagement for its OREO Ice Cream product line. With the aim of standing out in a crowded digital landscape, they turned to Madinad for a tailored rich media ad campaign that would capture attention and drive user interaction during the crucial summer period.

The Challenge

OREO Ice Cream was facing a common challenge within the digital advertising world: cutting through the noise to reach and engage potential customers effectively. Zenith Optimedia needed a solution that would not only deliver high visibility but also ensure that the OREO Ice Cream ads resonated with the target audience, prompting them to consider the product during the upcoming summer season.

The Solution

Madinad stepped in with a strategic approach focused on delivering maximum impact through innovative rich media formats. Understanding the need for both visibility and engagement, Madinad developed custom interstitial ads designed for both desktop and mobile devices. These ads featured:

Transparent Background: Ensuring a native and seamless browsing experience while maintaining high visibility.

High-Impact Visuals: Utilizing a combination of video, graphic, and motion design to create visually compelling ads.

Interactive Elements: Desktop ads featured interactive hover effects, while mobile ads incorporated a carousel feature, allowing users to engage with multiple facets of the ad.

These formats were specifically chosen for their ability to grab attention and encourage user interaction, aligning perfectly with the campaign’s objectives.

The Implementation

The campaign required a swift turnaround, with Zenith Optimedia requesting final creatives within a week. Madinad’s experienced team efficiently managed the entire process, from concept development to final execution. Despite the tight deadline, Madinad successfully delivered the high-quality, engaging ad formats on time.

Rapid Development

Using the key visuals provided by Zenith Optimedia, Madinad’s team created bespoke rich media ads tailored to the campaign’s needs.

Seamless Integration

The ads were integrated across desktop and mobile platforms, ensuring a consistent and impactful user experience.

The Results

The campaign exceeded expectations, delivering outstanding results across multiple metrics.

>1m Impressions

10,28% CTR

718.407 Unique Users

90,75% Viewability

These metrics demonstrate the effectiveness of Madinad’s rich media solutions in driving both visibility and user engagement.

The Conclusion

The OREO Ice Cream campaign showcases Madinad’s ability to deliver high-impact, innovative digital advertising solutions that resonate with audiences and exceed client expectations. By leveraging custom rich media formats, Madinad helped Froneri and Zenith Optimedia achieve their campaign goals, setting a new standard for digital advertising success in the Greek market.Ready to elevate your digital advertising strategy? Contact Madinad today to discover how our innovative rich media solutions can drive engagement and deliver results for your brand.